FLORAL
When flowers become language, emotion, and olfactory power.
AN ESSENTIAL REFERENCE IN PERFUMERY
Flowers have always fascinated perfumers, captivated hearts, and spanned centuries without ever losing their aura. Behind the softness of their petals, they reveal a signature.
The floral family, the oldest and most vibrant of the olfactory families, embodies the very essence of timeless luxury. Since antiquity, petals were crushed, corollas infused, and their sacred effluvia immortalized in the most precious elixirs.
Today, it remains the soul of high perfumery creations, an inexhaustible source of inspiration and fascination. Behind the apparent simplicity of each floral accord lies an infinite richness of textures and nuances, capturing the essence of rare and unalterable elegance.
A BOUQUET OF PERSONALITIES
The floral family is not a monolithic entity, but a rich and ever-evolving universe. It unfolds into a multitude of facets, each as enchanting as the next. There are citrus florals, with a radiant lightness, reminiscent of the freshness of morning dew. Aldehyde florals, with a subtle, almost translucent abstraction, offering a sensation of iridescence. Fruity florals, gourmand and seductive, offer an enchanting and assertive sweetness. And finally, there are florals of undeniable opulence, where sensuality becomes almost animalistic, an olfactory realm where one particular flower reigns: the tuberose.
BOTANICAL ALCHEMY
Working with flowers means combining botanical tradition and cutting-edge science. Some are distilled or extracted with solvents; others, too ephemeral, are recreated through fine chemistry. Thus, lily of the valley, lilac, or peony only exist through the perfumer's memory. It is this tension between the real and the imaginary, between the plant and the absolute, that gives the floral family all its artistic depth.
CONTEMPORARY FLORAL
A historical emblem of femininity, the floral family has freed itself from gender. Now, it plays on contrasts, daring, and unexpected accords. Worn alone or combined with woody, leathery, or spicy notes, it continues to reinvent itself, without ever losing its elegance.