FLORAL

When flowers become language, emotion and olfactory power.

AN ESSENTIAL REFERENCE IN PERFUMERY

Flowers have always fascinated perfumers, conquered hearts, and survived the centuries without ever losing their aura. Behind the softness of their petals, they reveal a signature.

The floral family, the oldest and most vibrant of the olfactory families, embodies the very essence of timeless luxury. Since Antiquity, petals have been crushed, corollas infused, and their sacred scents immortalized in the most precious elixirs.

Today, it remains the soul of haute parfumerie creations, an inexhaustible source of inspiration and fascination. Behind the apparent simplicity of each floral accord lies an infinite richness of textures and nuances, capturing the essence of a rare and unalterable elegance.

A BOUQUET OF PERSONALITIES

The floral family is not a monolithic entity, but a rich and constantly evolving universe. It unfolds in a multitude of facets, each as captivating as the next. There are citrus florals, of a dazzling lightness, reminiscent of the freshness of morning dew. Aldehydic florals, of a subtle, almost translucent abstraction, offering a sensation of iridescence. Fruity florals, gourmand and seductive, offer a captivating and assertive sweetness. And finally, there are florals of undeniable opulence, where sensuality becomes almost animal – an olfactory kingdom where one flower in particular reigns: tuberose.

BOTANICAL ALCHEMY

Working with flowers means combining botanical tradition and cutting-edge science. Some are distilled or extracted with solvents; others, too evanescent, are recreated using fine chemistry. Thus, lily of the valley, lilac, or peony exist only through the perfumer's memory. It is this tension between the real and the imaginary, between the vegetal and the absolute, that gives the floral family its artistic depth.

CONTEMPORARY FLORAL

A historic symbol of femininity, the floral family has freed itself from genres. Now, it plays on contrasts, boldness, and unexpected combinations. Worn alone or combined with woody, leathery, or spicy notes, it continues to reinvent itself, without ever losing its elegance.